"eco" now in U.S.
New Zealand’s eco brand, now available in USA,
Just might take U.S. by storm, one good product at a time.
By Randall Richards
My wife has been living in Kiwi-land for a while now, and when we got married in NZ, I couldn’t help but run into eco products throughout the country. Now back in the USA for a while, I was about to have my sister-in-law ship some organic eco coconut soap stateside. Fortunately while on the phone with her I Google’d “eco usa” and found, lo and behold, their new USA website.
Here’s an excerpt on their voyage from Down under:
“Eco NZ was founded more than 15 years ago by Melanie and Malcolm Rands from their home in an eco village in New Zealand.
eco founder, Malcolm Rands
All of the families that lived in the farm based eco village shared a commitment to organic growing and healthy living, making this an ideal environment in which a young, environmentally conscious business could thrive. Each household in the village was responsible for their own waste water, which quickly highlighted the problems caused by using regular supermarket cleaning products that relied heavily on cheap, petroleum-based, synthetic ingredients.
Faced with the challenge of protecting the pristine rural waterways of the eco village, Malcolm Rands began to research and seek expert help from scientists to develop household cleaning products using plant-based ingredients that would biodegrade safely and quickly. Achieving his goal, he eliminated the need to use toxic chemicals, leaving the eco villages water pure. His goal was more than accomplished as the product line of this home-based business began to grow, and an exciting future began to unfold.
Great products, Good prices
The original customer base of ecostore NZ was comprised of mostly ‘Greenies’ and organic gardeners. However, it was not long before testimonials from other parents (many of whom were unaware of the benefits of eco-friendly products) began to pour in with wonderful news of their children’s allergies and eczema clearing up. Many noted that any respiratory issues were healing, and many lingering chronic conditions were disappearing.
By simply changing to the genuinely clean and green ecostore products, people were experiencing surprising and unexpected improvements in their health. As the notion of using products with “No Nasty Chemicals™” gained popular appeal, ecostore quickly outgrew its location in the Rand’s basement and the business moved to a storefront in Auckland, New Zealand.
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Tags: Amanda Richards, eco products, Eco store usa, Malcolm Rands, Mountain Spirit
Mountain Spirit Institute: Blog 
11/11/2009 at 23:20 |
Got a reply from ECO about their US operations, and thought I’d share:
Dear Randy,
Thank you so much for the shout out….
Yes, Ecostore USA has been in existence now for close to two years.
On March 1 of this year we hit the shelves of the midwest grocery chain , Meijer.
Two weeks ago we established another partnership by launching at the flagship spanking brand new
Duane Reade Drugstore on 1350 Broadway.
We will be launching at all 250 of their stores in early February.
Please go to the blog on http://www.ecostoreua.com and click onto the blog and you can sign up for our newsletter as well.
I am going to also send your blog link to the New Zealand gang.
Best Regards,
Lyne Downing~
Vice President of Operations
12/04/2010 at 12:36 |
Great article, I am an avid reader of your site, keep up the great work, and I’ll be a regular for a very long time.